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Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
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Rolls-Royce Marketing Mix: The 8Ps of a luxury goods company
Each company in the luxury automotive industry has its own "niche within the niche". Being an oligopoly, characterised by a very limited, and very demanding customer base, this market requires each one of the few key players to distinguish itself...
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Rolls-Royce marketing: CEO Announces the New Ghost
Rolls-Royce CEO Torsten Müller-Ötvös has just announced the release of the new Rolls-Royce Ghost that will come in Autumn. Rolls-Royce is the quintessential expression of luxury in the automotive industry. In terms of attention to details, opulence,...
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The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...
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UK EV Market: Britishvolt partners up with Pininfarina
Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to...
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Universo Ferrari: into the Legend’s Galaxy
Universo Ferrari is the exhibition that, with stunning scenography and the sound of the voices that lived this passion, shows every visitor the values and history of the brand. But most of all lets them experience what only a limited number of...
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Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
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Why Buy Ferrari? Words from a Collector
To properly understand the workings of the luxury automotive niche, one has to understand how the client’s preferences evolve, how trends pick up, and what are the needs of a restricted and highly selective group of customers. This time I was lucky...